Ever wondered how to create a standout website on Wix that truly showcases your brand or business? With thousands of sites battling for attention, making your Wix website the best it can be is more important than ever.
Whether you’re launching a new site or refreshing an old one, knowing exactly what makes a Wix website great can save you time and boost your results. In this article, we’ll explore practical steps, proven tips, and fresh insights to help you build your best Wix website yet.
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How to Create the Best Wix Websites: Complete Guide
When it comes to building an impressive website without touching a single line of code, Wix stands out as one of the most popular and user-friendly platforms around. Whether you’re a creative professional, a small business owner, or launching your first online store, knowing how to craft a standout Wix site is key to boosting your online presence.
Let’s break down what makes a Wix website exceptional, cover the essential steps to create one, review best practices, and answer the most common questions you might have.
What Makes a Great Wix Website?
A top-notch Wix website isn’t just about style. The best examples combine beautiful design, smart structure, clear messaging, and seamless user experience. Here’s what sets them apart:
- Aesthetic Appeal: Visually engaging layouts create a strong first impression.
- Intuitive Navigation: Easy-to-use menus help visitors find what they need quickly.
- Responsive Design: Your site looks great and functions well on any device.
- Fast Performance: Pages load quickly, keeping users engaged.
- Clear Calls-To-Action (CTAs): Encourages visitors to take the next step, whether it’s contacting you, buying a product, or signing up for updates.
Steps to Building an Exceptionally Good Wix Website
1. Define Your Goals
Before you choose a template or upload a photo, clarify what you want your site to achieve. Are you driving sales? Building a portfolio? Sharing your expertise? This will shape your entire approach.
2. Pick a Template That Matches Your Brand
Wix’s template gallery covers every industry you can imagine. Start by:
- Browsing by category (business, portfolio, online store, blog, etc.).
- Selecting a visually appealing template that resonates with your brand identity.
- Previewing templates on both desktop and mobile to ensure flexibility.
3. Customize With the Wix Editor
This is where you make your site unique:
- Change colors, fonts, and images to match your brand.
- Adjust menu structure and page layouts for simple navigation.
- Add or remove sections (about, services, testimonials, gallery, shop, blog, etc.).
- Use the drag-and-drop editor for stress-free design.
4. Optimize Content
Clear, concise, and error-free content is critical for engaging users. Focus on:
- Eye-catching headlines.
- Short, scannable paragraphs.
- High-quality images and graphics.
- A consistent brand voice throughout the site.
5. Ensure Mobile Responsiveness
Today, most web browsing happens on mobile devices. Wix automatically creates a mobile version of your site, but always:
- Check the mobile preview.
- Rearrange or resize elements if necessary for better mobile usability.
6. Enhance With Wix Features and Apps
Elevate your site by integrating powerful tools:
- Wix Bookings – for appointments and services.
- Wix Stores – to sell products online.
- Wix Blog – for sharing stories or updates.
- Wix Chat – for real-time customer support.
- Third-party apps – integrate social media, reviews, email marketing, or advanced analytics.
7. Optimize for SEO
Good SEO (search engine optimization) helps your website get found in search engines like Google. Key actions include:
- Writing keyword-rich meta titles and descriptions.
- Using clear page headings.
- Naming images with descriptive, relevant words.
- Adding alt text to images for accessibility.
- Creating readable URLs.
Wix provides a handy SEO Wiz—a guided tool to help you set this up step-by-step.
8. Preview and Test Your Site
Before you publish:
- Click through every page and link.
- Test your site on different devices (desktop, tablet, smartphone).
- Proofread all text for errors.
- Double-check contact forms, buttons, and shopping carts for proper function.
9. Publish and Promote
Once you’re happy, hit that Publish button! Don’t forget to:
- Connect your custom domain name.
- Set up Google Analytics to track visitors.
- Promote your website through social media, email marketing, or ads.
Key Benefits of Using Wix
You might wonder why so many professionals choose Wix for portfolio sites, small business pages, and even online stores. Here’s why:
- No Coding Required: Anybody can build a beautiful site by dragging and dropping elements.
- Flexible Customization: Plenty of design options to match any style.
- Built-In Tools: From booking forms to ecommerce integrations—everything’s available in the Wix App Market.
- Affordable Pricing: Transparent plans for personal sites, businesses, and online stores.
- 24/7 Support: Get help whenever you need it.
Challenges to Watch Out For
While Wix is versatile and beginner-friendly, there are a few things to consider:
- Template Lock-In: Once you pick a template, switching can be complicated and might require rebuilding some content.
- App Limitations: Advanced or niche features sometimes require third-party apps, which may come at an extra cost.
- Complexity With Very Large Sites: For sites with hundreds of pages or advanced custom features, a more robust platform might be needed in the long run.
Tips and Best Practices for the Best Wix Sites
Let’s look at how you can make your Wix website a real standout:
Design
- Keep your color palette limited to two or three main colors.
- Use plenty of white space, giving content room to breathe.
- Choose clean, readable fonts.
- Keep the page layout clear and uncluttered.
User Experience
- Use intuitive menus and navigation bars.
- Test website speed and remove any heavy elements that slow it down.
- Ensure all buttons, links, and forms work as intended.
Content
- Update your website regularly (even changing one or two photos or text blocks keeps things fresh).
- Use high-resolution images and videos.
- Include testimonials, reviews, or case studies to build trust.
Branding
- Feature your logo prominently.
- Make your unique value proposition clear on the homepage.
- Use consistent branding (colors, fonts, and tone) across all pages.
SEO & Performance
- Write original content—avoid copy-pasting from other sites.
- Use the Wix SEO tools to guide your optimization.
- Compress images to speed up load times.
Cost Tips for Wix Sites
Building on Wix is generally cost-effective. However, a few pointers can help you save:
- Start with a Free Plan: Test ideas before committing. Upgrade when you need advanced features like custom domains or removing Wix ads.
- Choose the Right Premium Plan: Compare requirements—personal sites often need less than ecommerce stores.
- Use Free Apps First: The Wix App Market has plenty of free tools. Evaluate these before buying premium add-ons.
- Look for Annual Discounts: Buying annual plans often comes with savings compared to monthly.
- Don’t Overcomplicate: Start simple. Only add paid features when truly necessary to control costs.
Inspiration From the Best
Across the web, you’ll find remarkable Wix websites in fields like fashion, photography, consulting, art, wellness, and online shops. What they all share:
- Eye-catching hero images or videos.
- Streamlined user paths (clear next steps).
- Balanced use of content, visuals, and blank space.
- Fast load times and reliable performance.
Some have won design awards, while others are featured on inspiration sites due to their innovative use of Wix’s design tools. Take a look at diverse industries to spark creative ideas for your own project.
Frequently Asked Questions (FAQs)
How much does it cost to build a website on Wix?
Wix offers a free plan with essential features, perfect for testing ideas. Premium plans start at a low monthly cost. If you need a custom domain, no ads, or ecommerce features, you’ll want to upgrade, usually between low to mid-tier pricing depending on your needs.
Can I switch my Wix template after publishing my site?
While you can always change design elements, changing the template entirely requires rebuilding some or all of your content. It’s best to choose carefully at the start, but you can always re-work pages as your site grows.
Do Wix websites perform well on mobile devices?
Yes, Wix automatically generates a mobile-friendly version of your site. However, always review the mobile preview and tweak layouts for the best experience on smartphones and tablets.
Is Wix good for SEO?
Absolutely. Wix includes built-in SEO tools like customizable meta tags, clean URLs, and an SEO Wiz that walks you through optimizing your site. With the right keywords and consistent content updates, your Wix site can rank well in search engines.
Can I sell products or services using Wix?
Yes, with Wix Stores and bookings features, you can sell physical or digital products, offer appointments, and manage payments—all through secure, integrated tools.
In Summary
Creating the best Wix website is all about understanding your goals, thoughtfully designing your site, leveraging Wix’s wide range of features, and providing the best possible experience for your visitors. Take inspiration from the many dazzling examples out there, and remember that the best websites balance creativity and clarity. Start simple, keep improving, and soon your Wix website will truly stand out online.