Your website’s logo is often the first thing visitors notice—a visual handshake that speaks volumes about your brand. But what if your WordPress logo no longer fits your style or business direction? Updating it might feel tricky, especially if you’re not a design pro.
Getting your logo just right is key to making a great first impression. This article walks you step-by-step through changing your WordPress logo, along with easy tips and smart insights for a seamless update.
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How to Edit Your Logo in WordPress: A Complete Guide
Your website’s logo is often the first thing visitors notice. A strong, well-placed logo creates brand recognition, instills trust, and makes your WordPress site look polished and professional. Whether you’re launching a new brand or refreshing your site’s look, knowing how to edit your logo in WordPress is a key skill.
Let’s walk through the process step by step, explore different methods, review best practices, and answer common questions so you can confidently manage your site’s most visible branding element.
Why Edit Your Logo in WordPress?
Before we jump into the “how,” let’s quickly cover the “why.” Refreshing or updating your logo can help you:
- Reflect a new business direction or rebranding.
- Match updated website colors or layouts.
- Improve brand recognition with a more modern design.
- Replace placeholder images with your authentic branding.
A clear and attractive logo boosts your credibility and makes your website memorable.
Main Ways to Edit or Change Your Logo in WordPress
WordPress gives you a few methods for editing or updating your logo, depending on your theme, setup, and needs. Below are the most common approaches:
1. Editing Your Logo Using the WordPress Customizer
Most modern WordPress themes support logo changes via the Customizer — a visual editor where you can update many aspects of your site’s appearance, including the logo.
Step-by-Step Guide:
- Log In to the Dashboard
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Navigate to yoursite.com/wp-admin and log in with your credentials.
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Open the Customizer
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From the left sidebar, go to
Appearance>Customize. -
Find the Site Identity Section
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Within the Customizer, look for a menu called “Site Identity” or “Header.” This is where most themes place logo settings.
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Upload or Edit Your Logo
- Click on “Select logo” or the existing logo placeholder.
- Choose
Upload Filesto add a new logo or pick from your Media Library. - After choosing, you might have the option to crop your image (this varies by theme).
- Once satisfied, click
PublishorSave Changesto make it live.
Tip: Your theme might name this section differently (e.g., “Branding,” “Header Image,” or “Site Logo”). Be prepared to check similar menu labels.
2. Changing Your Logo via Theme or Block Editor (Full Site Editing Themes)
If you’re using a modern “full site editing” (FSE) theme (like Twenty Twenty-Three or block themes):
- Access the Site Editor
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Go to
Appearance>Editor. -
Navigate to the Header
- Select the header template part where the logo appears.
- Select the Logo Block
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Click on the logo or the “Site Logo” block within the header.
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Replace or Upload a New Logo
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In the block’s sidebar, you’ll find options to upload a new logo or select a different image.
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Save Changes
- After updating, click
Savein the editor.
Benefit: Block themes give you more layout flexibility — you can change size, alignment, or even add effects.
3. Editing Your Logo from Your Theme Options Panel
Some premium or custom themes (especially from marketplaces or theme clubs) offer a dedicated Theme Options panel:
- Access it via
Appearance>Theme Options(the name may vary). - Locate the “Logo” upload setting.
- Upload, crop, or replace the logo as prompted.
- Save your changes.
4. Direct Logo Changes in Page Builders
If you use popular page builders like Elementor or WPBakery:
- Open your page or header template with the builder.
- Find the logo widget or image element.
- Click to edit the logo, and upload a new image.
- Adjust alignment, spacing, or size as needed.
- Save and update your changes.
Note: Each builder has unique controls — look for options labeled “logo,” “branding,” or “site identity.”
5. Coding/Advanced Methods
In rare cases (custom-built sites), you might need to:
- Replace the logo image file directly via FTP or your file manager.
- Edit your theme’s header.php or relevant template file and update the logo path.
Warning: This method is for advanced users comfortable with code editing. Always back up your site before making code changes.
Benefits of Updating Your Logo
Upgrading or editing your logo is more than just a visual tweak:
- Consistency: Maintains up-to-date branding across all platforms.
- Professional Impression: A high-quality, crisp logo instantly communicates professionalism.
- Responsiveness: Modern logos look great on all devices, from desktops to phones.
- SEO & Accessibility: Using optimized logo files can improve site speed and help search engines recognize your brand.
Challenges You May Encounter
While updating your logo is usually simple, you may come across a few bumps:
- Logo Not Updating: Sometimes, browser caching or theme settings prevent your new logo from showing. Try clearing your browser cache or checking theme-specific settings.
- Wrong Size or Cropping: Logos might appear distorted if not sized correctly. Stick to recommended dimensions for your theme.
- Positioning Issues: The logo may look off-center or too small/large. Adjust in the Customizer or relevant theme settings.
- Multiple Locations: Some themes show the logo in more than one spot (e.g., header, footer). You may need to update all instances.
Practical Tips & Best Practices for WordPress Logos
To make your logo look great and function well:
- Format: Use transparent PNGs for logos with irregular shapes or see-through areas. For solid or square logos, JPEGs work fine.
- Size: Stick to your theme’s recommended pixel size (often 250 x 100px or similar). Avoid uploading ultra-large files to keep loading times fast.
- Retina-Ready: For crispness on high-resolution screens, use a logo twice the displayed size (e.g., upload a 500 x 200px logo for a 250 x 100px display).
- Accessibility: Add alt text to your logo image so screen readers and search engines understand your branding.
- Backup: Before making changes, back up your original logo and your site (just in case).
- Favicon/Site Icon: Don’t forget to update the site icon or favicon alongside your main logo for consistency (often found in the “Site Identity” section).
Cost Considerations
Uploading or editing a logo in WordPress is free — you don’t need to pay for the privilege. However:
- Logo Design: Professional logo design may cost extra, unless you do it yourself using online tools.
- Image Editing Software: Basic editing (resizing, cropping) can be done for free using WordPress, or you can use free/paid image editors.
- Premium Themes: Some paid themes offer advanced logo controls, but editing itself never costs extra once the theme is installed.
No shipping is involved since everything is digital — just upload the file from your computer.
Advanced Logo Features in WordPress Themes
Some advanced or premium themes let you:
- Set a different logo for sticky headers or mobile layouts.
- Choose between light and dark logo variants based on page background.
- Add animations or hover effects.
Explore your theme’s settings for extra branding options. If your theme lacks flexibility, you might consider switching to a more customizable one.
Troubleshooting Common Logo Editing Issues
If you run into problems:
Logo Doesn’t Appear After Uploading
- Double-check that you’ve clicked “Publish” or “Save Changes.”
- Clear your browser and site cache.
- Make sure your file format is supported (PNG, JPG, SVG).
Logo Looks Distorted or Blurry
- Check the logo’s uploaded dimensions versus display size.
- Use retina images for sharper results on high-res displays.
Can’t Find the Logo Settings
- Your theme may use a different menu or may not support logo uploads — check theme documentation or support forums.
- Try switching to a default WordPress theme (like Twenty Twenty-One) to test.
Conclusion
Editing your logo in WordPress is a straightforward process that gives your site personality, increases brand trust, and helps connect with your audience right from the first visit. Whether you use the Customizer, Page Builder, or the Site Editor, you have full control over this vital aspect of your branding.
Remember to save backups, double-check sizing, and update your favicon for a unified look. Regularly review your logo’s appearance, especially after major theme updates or redesigns.
Frequently Asked Questions (FAQs)
How do I remove my logo and just show the site title?
In the Customizer, under “Site Identity,” you’ll often find an option to remove or hide the logo. Once removed, your site will default to displaying the site title and tagline.
What is the ideal size and format for a WordPress logo?
Although it varies by theme, a common recommended size is 250 x 100 pixels, and PNG format is preferred for transparency. Double that size for retina clarity. Always check your theme’s documentation for precise requirements.
Can I use an SVG logo in WordPress?
While SVGs are scalable and sharp, WordPress blocks SVG uploads for security reasons by default. You can enable SVG uploads via a trusted plugin or by modifying your site’s code, but always use well-made SVG files and keep security in mind.
Why doesn’t my new logo appear after I’ve uploaded it?
This can happen due to caching — your browser or plugins may be showing old files. Try clearing your cache, or access your site from a different browser or device. Check if you clicked “Publish” after uploading in the Customizer.
Can I have different logos for mobile and desktop?
Some advanced or premium themes, as well as page builders, allow you to set distinct logos for different devices or contexts (such as sticky headers or mobile menus). Look for responsive logo settings in your theme’s options or consult with your theme’s support.
By following this guide, you’ll be able to update, refine, and perfect your WordPress logo — empowering your website with strong, consistent branding that stands out and connects with visitors. Happy customizing!