Ever wondered what makes Icelandic chocolate so irresistible? Maybe you’ve tasted its unique richness or heard the buzz about its growing popularity. As travelers and chocolate lovers seek out new flavors, understanding the magic behind Icelandic chocolate is more relevant than ever.

In this article, we’ll unravel the secrets of Icelandic chocolate, explain how it’s made, and offer tips for enjoying it at its best. Get ready for a delicious deep dive!

How Icelandic Chocolate Stands Out: A Complete Guide

Chocolate holds a special place in Icelandic hearts, and for good reason. If you’re curious about what makes Icelandic chocolate unique—or how to get your hands on it—this article has all the answers. Let’s dive into the story, the flavors, the experience, and practical tips for enjoying Iceland’s most beloved sweet treat.

What Makes Icelandic Chocolate Unique?

Icelandic chocolate is not just an everyday confection; it’s a cultural treasure. While chocolate may be universal, the Icelandic approach is distinctly Nordic, blending tradition, quality, and a twist of local character.

Here’s what makes Icelandic chocolate truly special:

  • High-quality Ingredients: Chocolate from Iceland is often crafted using the finest cacao and creamy Icelandic milk, contributing to a rich, smooth taste.
  • Unique Flavors and Combinations: You’ll find traditional milk chocolate bars, but Icelandic chocolatiers are known for bold flavors—think chocolate with sea salt, local berries, and even licorice.
  • Emphasis on Craftsmanship: Many Icelandic chocolate makers, from large factories to small artisanal studios, focus on hand-crafted quality.
  • Cultural Staples: Chocolate is a fundamental treat in Iceland, enjoyed daily, and often associated with celebrations and cozy moments.

The Story Behind Iceland’s Chocolate Obsession

To truly understand Icelandic chocolate, it helps to know a little about its history and popularity:

  1. Roots in Tradition
       – Iceland’s largest and oldest chocolate makers date back to the early 20th century.
       – Brands like Nói Siríus have established chocolate as a national staple.
       – Chocolate is intertwined with customs like “Laugardagur” (Saturday candy day), reinforcing a culture of savoring sweets in moderation.

  2. Modern Innovation
       – Young brands, like Omnom Chocolate, are experimenting with new ingredients and techniques.
       – Small-batch, bean-to-bar, and single-origin options are emerging, appealing to adventurous palates.

Exploring Icelandic Chocolate: Types and Flavors

Icelandic chocolate falls into several mouthwatering categories. Here’s a breakdown of what to expect:

1. Classic Icelandic Chocolate Bars

  • Typically milk chocolate, prized for its creamy, mild-mannered sweetness.
  • Nói Siríus is famous for its “Síríus Konsum” bars, a traditional favorite often shipped home by visitors.

2. Licorice and Chocolate Fusion

  • Icelanders are obsessed with licorice (lakkrís), often combining it with chocolate.
  • Expect bars and sweets with licorice filling, coating, or even salty licorice bits mixed into chocolate slabs.

3. Modern Artisanal Varieties

  • Brands like Omnom offer funky flavors: caramel, sea salt, coffee, berries, and local botanicals.
  • Stylish packaging and bold taste make these bars perfect as gifts or souvenirs.

4. Chocolate-Covered Treats

  • Chocolate-covered raisins, nuts, or even local berries are popular snacks.
  • You’ll also find chocolate-coated licorice balls (“Draumur” and “Lakkrís Kúla” are iconic types).

5. Holiday and Seasonal Chocolates

  • Look out for special pralines, truffles, and festive chocolate figurines during major Icelandic holidays.

Benefits of Indulging in Icelandic Chocolate

Why make room in your suitcase (or pantry) for Icelandic chocolate?

  • Distinctive Taste: A balance of creamy texture and bold flavors makes it different from other European chocolates.
  • Handcrafted Quality: Smaller batches mean more attention to detail and unique surprises in every bite.
  • Conversation Starter: Sharing Icelandic chocolate introduces friends and family to new flavor profiles—especially those licorice-infused treats!
  • Perfect Souvenir: Lightweight, non-perishable, and uniquely Icelandic—ideal for gifting or reminiscing about your travels.

Challenges: What to Know Before You Buy

There are a few things to keep in mind when shopping for Icelandic chocolate:

  • Licorice Overload: Not everyone loves the strong taste of Icelandic licorice. Sample small amounts if you’re unsure.
  • Availability: Outside Iceland, options may be limited to larger brands or specialty stores.
  • Seasonal Fluctuations: Some flavors and artisan brands may only produce limited runs or seasonal varieties.

How to Choose and Enjoy Icelandic Chocolate

If you’re new to Icelandic chocolate—or just want to find the best options for your taste—follow these simple steps:

1. Decide Your Flavor Adventure

  • If you love sweet, creamy classics, try traditional milk chocolate bars from famous Icelandic factories.
  • Adventurous eaters should seek out chocolate with sea salt or infused with local berries.
  • Licorice fans will love chocolate bars and candies with lakkrís.

2. Look for Trusted Brands and Makers

  • Nói Siríus: The heritage brand for pure Icelandic chocolate, great for traditional bars.
  • Omnom: The go-to for bold, modern, and beautifully wrapped chocolates.
  • Regional Artisans: In Reykjavík and beyond, seek out smaller makers for exclusive flavors.

3. Try Before You Buy

  • If you’re in Iceland, taste samples at shops or markets. Don’t hesitate to ask for recommendations.
  • Abroad, start with variety packs or mini bars to find your favorites.

4. Store Your Chocolate Right

  • Keep chocolate in a cool, dry place. Avoid the fridge, as condensation can cause sugar bloom (a whitish coating).
  • Consume within a few months for optimal freshness.

Practical Tips for Buying and Shipping Icelandic Chocolate

Icelandic chocolate is highly giftable and easy to transport, but here’s how to make the most of your chocolate-buying experience:

  • Watch for Import Costs: When ordering online, factor in shipping fees and potential customs duties, especially to North America or Asia.
  • Buy in Bulk for Savings: Group purchases often save on per-bar shipping costs.
  • Choose Well-Packaged Items: Especially important in warmer climates, so chocolate doesn’t melt.
  • Shop at Specialty Stores: Both brick-and-mortar specialty food shops and reputable online stores stock Icelandic favorites.
  • Travelers’ Tip: Pack chocolate in your checked luggage (well-wrapped), since cabin heat can melt chocolate during long-haul flights.

Cost-Saving Tips

Whether shopping in Iceland or buying from abroad:

  • Compare Online Stores: Prices can vary—some shops offer discounts for bulk purchases or promotions during holidays.
  • Choose Standard Shipping: Unless you’re sending gifts for a specific date, standard shipping is usually much cheaper.
  • Focus on Lightweight Picks: Lighter bars cost less to ship and are easier to pack.
  • Buy Multi-packs: Many specialty stores offer samplers or multi-packs at a discount.
  • Check Local Shops First: Sometimes international grocery stores near you carry Icelandic chocolate, saving you shipping costs.

Bonus: Experience the Ritual

For Icelanders, chocolate is more than a snack. Embrace the Icelandic tradition:

  • Pair chocolate bars with a hot cup of coffee or milk.
  • Share a Saturday chocolate break (“Laugardagur”) with family or friends—these moments are as sweet as the chocolate itself.

Summary: Why You Should Try Icelandic Chocolate

Icelandic chocolate is a delicious celebration of Nordic creativity and craftsmanship. With its creamy texture, inventive flavors, and unique combinations—especially that legendary licorice—you’re in for a memorable treat. Whether you’re discovering a classic Nói Siríus bar for the first time or venturing into bold Omnom creations, Icelandic chocolate is sure to delight.

If you travel to Iceland, bring some home. If you order it online, savor it slowly—and don’t forget to share. Every bite offers a taste of Iceland’s natural beauty, traditions, and sweet soul.


Frequently Asked Questions (FAQs)

Is Icelandic chocolate really different from other European chocolate?
Yes! While it shares high quality with Swiss or Belgian chocolate, Icelandic chocolate often features unique local ingredients—like creamy Icelandic milk, sea salt, and, especially, licorice. The result is a flavor and texture experience you won’t find anywhere else.

Where can I buy authentic Icelandic chocolate outside of Iceland?
You can find Icelandic chocolate at specialty food stores, Scandinavian markets, and online retailers with international shipping. Look for well-known brands such as Nói Siríus and Omnom.

What’s the best Icelandic chocolate for someone new to it?
Start with a classic milk chocolate bar from Nói Siríus for a safe and creamy introduction. If you’re adventurous, sample a chocolate bar with licorice or a modern flavor pairing from Omnom.

Can I bring Icelandic chocolate home from my travels?
Absolutely! Icelandic chocolate is ideal for gifts and souvenirs. Just be mindful of airline regulations and keep your chocolate well-wrapped to prevent melting or damage in your luggage.

Why does Icelandic chocolate often have licorice in it?
Licorice is a beloved flavor in Iceland, used in both candy and baking. Combining it with chocolate creates a uniquely Icelandic treat—often with contrasting sweet, salty, and bitter notes that locals (and many visitors) adore.


Enjoy your Icelandic chocolate journey—whether it’s your first bite, or you’re rediscovering an old favorite, every piece tells a little story of Iceland’s taste and tradition!