Ever visited a website only to find a mysterious placeholder image announcing it’s “under construction”? If you’re building your own site, you might wonder how to create one of these yourself—and why it matters. A well-designed “under construction” image isn’t just a placeholder; it reassures visitors your site is coming soon and helps set the right first impression.

In this article, you’ll discover simple steps for making your own under construction image, plus practical tips for making it effective.

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How to Add a Website Under Construction Image

If you’re building a new website or making big updates to an existing one, displaying an “under construction” image is a simple yet effective way to let your visitors know what’s happening. This article will guide you through the process of finding, selecting, and implementing these images on your website—making your maintenance stage look professional and informative.


What Is a Website Under Construction Image?

A website under construction image is a visual indicator that your site or page is temporarily unavailable as it’s being created, updated, or improved. These images help set the right expectations for your visitors and maintain credibility during downtime.

You’ve probably seen them before: a worker in a hard hat, a barrier sign, or a simple bold sign declaring “Coming Soon!” or “Under Construction.”


Why Use an Under Construction Image?

Placing an under construction image on your site isn’t just about filling space. Here are a few key reasons:

  • Communicates maintenance: It clearly tells users the website isn’t abandoned—it’s being worked on.
  • Manages visitor expectations: Users will understand why they can’t access certain content or features.
  • Professional appearance: With a polished image, your website looks cared-for rather than broken or forgotten.
  • Opportunity to inform: You can add messages about when the site will relaunch or how to contact you in the meantime.

Steps to Add an Under Construction Image to Your Website

1. Identify Where It’s Needed

Decide if the whole website needs the image or just select pages.
Whole website: Place the image on your homepage and redirect all traffic there.
Specific pages: Only show the image on parts of your site in development.

2. Choose the Right Image

Pick an image that matches your brand and maintenance message. There are three main ways to find images:

Free Image Libraries

You’ll find a diverse selection from major free photo sites:
Pixabay
Pexels
Unsplash
These platforms offer professional-quality images at no cost, with broad permission for commercial or personal use.

Premium Image Libraries

If you need something unique, consider paid stock images from:
Shutterstock
Adobe Stock
Depositphotos
Premium collections have more options, advanced graphics, and exclusive designs.

Graphic Templates and Vectors

For a more customized touch, explore templates and vector artwork designed for under construction pages on sites like:
Freepik
Vecteezy
These are great if you want to tailor text, colors, or icons.

3. Download and Prepare the Image

  • Make sure the file is in a web-ready format: JPEG, PNG, or SVG.
  • Check image dimensions. Large images should be optimized to load quickly.
  • Edit the image if you need to add your company logo or a custom message.

4. Add the Image to Your Website

Basic HTML Method

If you’re managing your website through raw HTML, follow these steps:
1. Upload the image to your web server—often to an “images” or “assets” folder.
2. Edit your homepage or designated page’s HTML:
“`html

Our website is coming soon! Stay tuned.
“`
3. Customize the text to match your brand and situation.

Website Builders (WordPress, Wix, Shopify, etc.)

Most modern platforms let you add an image block to any page:
– Drag and drop an “Image” element onto your construction page.
– Upload your chosen image and add descriptive alt text.
– Use page templates labeled “Coming Soon” or “Maintenance” for speed.

Using Plugins or Add-Ons

For WordPress and similar platforms:
– Search for “Under Construction,” “Coming Soon,” or “Maintenance Mode” plugins.
– Install your preferred plugin, which often comes with pre-built images and content blocks you can further customize.

5. Make It Interactive (Optional)

Enhance your page with additional features:
Countdown timers: Let users know when your site will be back online.
Sign-up forms: Collect emails so visitors can be notified at launch.
Social media links: Direct users to your profiles for updates.

6. Test Your Page

  • View the construction page on multiple devices and browsers.
  • Check that the under construction image loads quickly and looks crisp.
  • Confirm any forms or links are working as intended.

Tips for Choosing the Best Under Construction Image

  • Match your brand style: A tech business may prefer a sleek, minimal sign, while a creative agency could use playful cartoons or icons.
  • Use clear, readable text: If your image contains words, make them easy to see against any background.
  • Avoid clutter: Stick to simple, bold images that get the point across immediately.
  • Choose the right resolution: Use high-resolution images, but compress them to avoid slowing down your site.
  • Check license terms: Even free images sometimes require attribution. Always check you have the right to use the image for your intended purpose.

Benefits of Using an Under Construction Image

Here’s why using these images can make a big difference:

  • Maintains trust: An official-looking notice assures visitors the site is actively managed.
  • Encourages return visits: A well-designed page can build anticipation and curiosity about what’s coming.
  • Reduces bounce rate: Instead of leaving frustrated, visitors know to check back later.
  • Limits confusion: A clear message ensures users don’t think the site is broken.
  • Marketing opportunity: Display your logo, a teaser, or a social media link to build awareness.

Challenges and How to Overcome Them

While under construction images are helpful, there are pitfalls to watch for:

  • Overuse: Some sites forget to remove under construction notices, frustrating users. Always set reminders to update or take down the page.
  • Generic messaging: Boring or impersonal text won’t excite visitors. Customize your announcement to stand out.
  • Accessibility: Make sure your page and image comply with accessibility guidelines so all users can understand your message.
  • SEO loss: Prolonged use of these pages can reduce your site’s search engine ranking. Avoid making them permanent.

Best Practices for Under Construction Pages

Follow these guidelines to make your downtime page as effective as possible:

  • Add a timeline or launch date if possible, so users know when to revisit.
  • Include contact info or a way to reach you while your site is offline.
  • Provide alternative actions, such as subscribing for updates or exploring your social media.
  • Keep the design on-brand so users still recognize your business.
  • Monitor your analytics to track visitor behavior during the maintenance period.

Cost Tips: Keeping It Affordable

  • Leverage free resources like Pixabay, Pexels, or Unsplash. Their ready-to-use images are great for most needs and cost nothing.
  • Use free plugins or templates for platforms like WordPress.
  • Consider premium images only if you require exclusive artwork or advanced design, factoring in small licensing fees.
  • Do-it-yourself graphics can reduce costs further. Online tools allow you to design custom images without hiring a designer.
  • No shipping costs involved—these are digital products, so download instantly without added expenses.

Under Construction Templates Versus Simple Images

When creating your page, you might choose between using:
A single image for simplicity: Quick to set up, easy to update.
A template or landing page: Offers more features like countdowns, forms, and animations. Many platforms—including graphic marketplaces—offer customizable templates if you want something more interactive.


Real-World Examples and Inspiration

Popular stock photo sites and template providers serve everyone from small bloggers to large businesses. Here are some types of imagery you’ll spot from these collections:

  • A construction worker in a hard hat holding a sign
  • Animated graphics of cranes or road barriers
  • Laptop or monitor illustrations with “Coming Soon” banners
  • Clever cartoons themed for web design
  • Elegant minimal designs with your logo and a short note

Mix and match to find the vibe that suits your project best.


Wrapping Up

Adding a website under construction image is a quick, easy, and important step in web development. Choosing the right image sets the tone, informs your visitors, and protects your site’s professional reputation. Whether you use a free stock photo, premium vector, or a custom template, the key is clear communication.

By following the steps and advice in this guide, you ensure visitors know your site is just getting better—and that you’re ready to welcome them back soon!


Frequently Asked Questions (FAQs)

What should I write on my under construction page besides the image?
Add a brief explanation, your estimated re-launch date, contact information, and links to your social media. Let visitors know you’re updating and when they can return. A friendly message goes a long way.

Are free under construction images safe to use?
Yes, reputable free stock photo sites provide images under licenses that allow commercial use. Always double-check the image license for any restrictions or requirements, such as attribution.

Do under construction pages affect SEO?
They can, if left up for long periods. Search engines may stop indexing your site or rank it lower. Keep maintenance windows short and use these pages temporarily, not as a long-term solution.

Can I customize the images I download?
Absolutely! Most stock images and vectors are designed to be edited. Add your logo, adjust colors, or overlay your own message using photo editing software or online tools.

How long should I leave my under construction image live?
Only as long as absolutely necessary. Remove it as soon as your website or the updated content is ready. Schedule reminders to check the status and transition to your full site promptly.


By taking a little extra care with your under construction image and page, you keep your audience informed and engaged throughout your website’s evolution.