Struggling to clearly show your product or service prices on your WordPress site? You’re not alone—many website owners know that a good pricing table can turn curious visitors into loyal customers.
Getting your pricing table right is essential. It helps visitors quickly compare options, boosting both trust and sales.
In this article, we’ll walk you through everything you need to know about creating and customizing pricing tables in WordPress. Get ready for practical steps, helpful tips, and insights to make your pricing stand out!
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What is a WordPress Pricing Table and Why Is It Important?
A WordPress pricing table helps you showcase different products or service plans side-by-side on your website. These tables help visitors quickly compare features, benefits, and costs, enabling them to make confident decisions. Whether you run an online shop, a SaaS business, or a service agency, clearly displaying your pricing options can significantly boost your sales and customer satisfaction.
Pricing tables often make choices simple for your visitors, highlighting exactly what they get with each plan. With visual cues like feature lists and highlight colors, your most recommended plan stands out—making it easy for users to pick.
How To Add a Pricing Table in WordPress
Adding a pricing table to your WordPress site is straightforward thanks to various plugins and built-in WordPress functionality. There are both code-free and customizable solutions available, suitable for beginners and advanced users alike.
Step 1: Choose the Right Method
You can create a pricing table on your website in one of the following ways:
- Using a WordPress Plugin – The easiest, most feature-rich option.
- Using the Gutenberg Block Editor – Good for simple tables that need limited styling.
- Building Custom HTML/CSS Tables – For advanced users who want maximum control, though this requires coding skills.
Step 2: Install and Activate a Pricing Table Plugin
Most website owners favor plugins because they are easy to use and offer a professional look. To add a pricing table plugin:
- Go to your WordPress dashboard.
- Navigate to ‘Plugins’ and click ‘Add New’.
- Search for “Pricing Table”.
- Pick a well-rated plugin (popular ones include Easy Pricing Tables, WP Table Builder, or Pricing Table by Supsystic).
- Click ‘Install Now’, then ‘Activate’.
Step 3: Create Your First Pricing Table
After the plugin is activated:
- Locate the new menu item for the plugin (often labeled “Pricing Tables”).
- Click “Add New” or “Create Pricing Table”.
- Choose a template, or start from scratch.
- Enter your plan names, prices, and features for each column.
- Customize styles: colors, fonts, featured plans, column order.
- Add call-to-action buttons such as “Buy Now” or “Sign Up”.
Step 4: Customize for Your Brand
Many plugins allow you to:
- Choose highlight colors to feature your best-value plan.
- Display icons next to features.
- Add tooltips or feature explanations.
- Set up monthly/yearly toggle switches.
- Adjust column widths and table backgrounds.
Step 5: Add the Table to Your Website
To display your new table:
- Copy the shortcode provided by the plugin.
- Paste this shortcode into any page, post, or widget area where you want the pricing table to appear.
- Preview your page to ensure it displays correctly.
Key Benefits of Using a Pricing Table
A well-designed pricing table does more than present options; it can actually influence buyers and increase conversions. Here’s what you gain by using pricing tables on your WordPress site:
- Visual clarity: Information is organized in columns and rows, reducing confusion.
- Easy comparison: Visitors can quickly see differences between pricing plans.
- Increased conversions: CTA buttons guide users directly to purchase or sign up.
- Highlighting value: You can showcase the “most popular” or “best value” plan.
- Trust signals: Add guarantees, badges, or testimonials alongside plans.
Common Features to Look For in a Pricing Table Plugin
When selecting a pricing table plugin, consider the following helpful features:
- Responsive Design – Must look good on mobile, tablet, and desktop.
- Pre-made Templates – Save time and ensure professional styling.
- Drag-and-Drop Builder – Easily reorder items or add new features.
- Customization Options – Adjust fonts, colors, icons, and highlight columns.
- Toggle Switches – Let users switch between monthly and annual pricing.
- Integrations – Compatible with major payment gateways or form plugins.
- Tooltips & Feature Explanations – Help clarify plan inclusions.
- Analytics – See which plans get the most clicks or conversions.
Potential Challenges When Creating Pricing Tables
While pricing tables are powerful tools, you may encounter some challenges:
- Too Many Options: Overwhelming visitors with too many plans or features can create “choice paralysis.”
- Poor Mobile Experience: Tables might not fit small screens unless responsive.
- Inconsistent Styling: Tables designed outside your site’s style may appear unprofessional.
- Technical Issues: Complex plugins may conflict with themes or other plugins.
- Keeping Plans Up-to-Date: Regularly update prices and features as your offerings change.
Tips and Best Practices for Effective Pricing Tables
To make sure your pricing tables drive results, keep these insights in mind:
- Limit to 3–4 Plans: Too many columns can overwhelm. Three options often work best.
- Highlight the Best Option: Use color or a badge for your most popular or best value plan.
- Focus on Benefits: List practical benefits—not just features—that matter to your target audience.
- Use Clear CTA Buttons: Make “Buy Now” or “Get Started” buttons stand out.
- Compare Features Clearly: Use checkmarks, x-marks, or icons for clarity.
- Stay Consistent: Use your brand colors, fonts, and imagery for a seamless look.
- Keep Descriptions Short: Use concise language for each feature or benefit.
Cost Considerations for Pricing Table Plugins
Many pricing table plugins for WordPress are free, offering basic functionality for new websites. Some come in “freemium” versions, where you can unlock advanced features—like more templates, toggles, advanced styles, or analytics—by buying a premium license. Here’s what to consider:
- Free Plugins: Great for simple tables, usually limited in design or features.
- Pro Versions: Generally cost $20–$60 per year for one website. These include robust design, advanced styling, integrations, and support.
- One-Time vs. Subscription: Some offer lifetime access for a higher one-time fee, while others require annual renewals.
- Developer Licenses: For agencies or freelancers building multiple sites, developer licenses are available at a discount.
- Budget Tip: Start with the free version to test features and upgrade only if you need more customization or integrations.
There are no extra shipping or physical delivery fees since these are digital products.
Examples of Popular Pricing Table Plugins
Several plugins are consistently recommended for building eye-catching, feature-rich pricing tables:
- Easy Pricing Tables: Known for its drag-and-drop interface and seamless integration with WordPress blocks.
- WP Table Builder: Offers versatile table creation—not just for pricing, but also comparison or info tables.
- Supsystic Pricing Table: Features flexible templates, animations, and integrations.
- Elementor Pro: If you use Elementor for page building, its Pro version includes dynamic pricing tables.
- TablePress + CSS: For custom designs, TablePress lets you build any table layout with additional styling.
Each tool has strengths, so review their features based on your website’s needs.
Improving Your Pricing Table’s Performance
Once you’ve added a pricing table, track how it’s doing. Here’s how:
- A/B Testing: Try different layouts or highlight colors to see what users respond to.
- Analytics: Use built-in table plugin analytics or Google Analytics to track which plans get clicked most.
- Mobile Preview: Always test your tables on mobile devices to ensure readability and usability.
- Regular Updates: Update your plans, pricing, and features as your business evolves.
- Gather Feedback: Ask users what information helps them decide, and tweak your tables based on their insights.
Frequently Asked Questions (FAQs)
How do I create a pricing table in WordPress without coding?
Most pricing table plugins are code-free. Install a plugin, use its drag-and-drop builder, customize your plans, and embed the table with a shortcode—no technical skills needed.
Can I use pricing tables with any WordPress theme?
Yes, most modern plugins work with any WordPress theme. However, make sure your chosen plugin is up-to-date and check that its styling fits your site’s look.
Are free pricing table plugins good enough?
Free plugins handle basic needs like columns, plan names, pricing, and buttons. If you need advanced features like toggles, analytics, or deep customization, consider upgrading to a premium version.
How do I highlight my best-value plan in a pricing table?
Most plugins let you mark one plan as “featured” or “best value.” This usually applies a different color, badge, or increased size to the column, drawing attention to your recommended plan.
Do pricing tables work on mobile devices?
Yes, as long as the plugin uses responsive design. Always preview your tables on phones and tablets to make sure text is readable and buttons are easy to tap.
In Summary
Adding a pricing table to your WordPress website is a smart way to drive conversions and help customers pick the right plan. You can build beautiful, user-friendly tables in minutes—no coding required—by using specialized plugins. Focus on clear comparisons, eye-catching design, and simple navigation to help users make faster choices.
Remember to test your tables for mobile devices, highlight your best offers, and keep information up to date. Start simple, upgrade features as your business grows, and watch your sales increase!