Looking to upgrade your sales tools, but unsure how much ZoomInfo Copilot will cost? You’re not alone. Pricing is often a deciding factor when choosing top-tier sales intelligence software, and ZoomInfo’s offerings can be confusing.
Understanding ZoomInfo Copilot’s pricing helps you budget effectively and ensures you choose the right plan for your business needs. In this article, we’ll break down the latest pricing information, explain key considerations, and share insider tips to help you make a confident decision.
Related Video
Understanding ZoomInfo Copilot Pricing: Everything You Need to Know
When considering a powerful sales intelligence tool like ZoomInfo, one of the most important factors is pricing—especially for new features such as ZoomInfo Copilot. If you’re wondering how ZoomInfo Copilot is priced, what to expect in terms of costs, and how to make the most of your investment, this comprehensive guide will answer your questions and offer guidance every step of the way.
What is ZoomInfo Copilot and How Is It Priced?
ZoomInfo Copilot is an advanced addition to the ZoomInfo platform, designed to streamline prospecting, automate lead generation tasks, and enhance your overall workflow using AI-driven insights and automation. This makes sales and marketing efforts more efficient, helping you connect with the right contacts at the right time.
Key Takeaways on Pricing
- ZoomInfo Copilot is a premium add-on. It is not included in standard ZoomInfo subscriptions.
- Pricing is not publicly available. ZoomInfo uses a customized pricing model for Copilot based on your company size, needs, and selected features.
- Expect a quote-based approach. You will need to contact ZoomInfo’s sales team to receive a tailored proposal.
This model offers flexibility, but also means you won’t find an exact number or monthly rate listed publicly.
Breaking Down ZoomInfo Copilot Pricing Structure
Since ZoomInfo Copilot’s costs are customized, understanding how prices are structured can help you estimate and prepare for the investment.
1. Main Pricing Factors
Several key factors typically influence the final quote for ZoomInfo Copilot:
- Number of Users: The more team members using Copilot, the higher your total subscription fee.
- Features Chosen: Some organizations need advanced AI capabilities, integrations, or automation; additional features can elevate pricing.
- Data Access Volume: Your required usage—how many contacts, companies, and enrichment credits you need—plays a major role.
- Integration Needs: Connecting Copilot to CRMs, marketing automation tools, or custom workflows may influence your cost.
- Contract Length: Longer commitments (annual or multi-year contracts) may unlock discounts compared to monthly arrangements.
2. Typical Pricing Approaches
ZoomInfo usually follows one of these models for Copilot:
- Per-User Subscription: You pay a set fee for each person on your team with access.
- Tiered Packages: Packages could include Small, Medium, and Enterprise options, each with set features and usage caps.
- Add-On Pricing: If you already have a core ZoomInfo plan, Copilot is billed in addition.
3. Estimated Cost Ranges
While specifics vary, customers generally report the following about ZoomInfo’s pricing philosophy:
- Base plans for ZoomInfo (without Copilot) can start around $15,000–$25,000/year for small teams.
- Copilot is a premium feature, often resulting in higher quotes for businesses seeking this advanced functionality.
-
There is often room for negotiation, especially for larger teams or longer contracts.
-
Note*: These are industry estimates and your actual quote will depend on your unique requirements.
Benefits of ZoomInfo Copilot
Paying extra for Copilot can be a significant investment. Here’s why companies consider it worthwhile:
1. AI-Driven Prospecting
- Automates data gathering on leads and accounts
- Identifies and surfaces high-fit leads using predictive analytics
2. Time-Saving Workflow Automation
- Reduces manual research time
- Suggests next-best actions and optimal outreach strategies
- Integrates seamlessly with major CRMs and engagement tools
3. Consistent, Up-To-Date Data
- Ensures your team always works from the latest contact and company profiles
- Reduces time spent on data entry and cleansing
4. Scalability
- Easily accommodates team growth or expanding territories
- Customizable to support different sales roles or business units
Challenges and Considerations
Like any technology, ZoomInfo Copilot presents both opportunities and challenges you should weigh before purchasing:
1. Cost
- It is a high-end solution, more affordable for mid-sized and large businesses
- Smaller teams or startups may find entry costs steep
2. Learning Curve
- Teams may require onboarding to use advanced Copilot features effectively
- Success depends on adoption and regular usage
3. Overlapping Tools
- Assess if Copilot offers unique value over existing tools in your stack
- Avoid paying for redundant features
4. Data Privacy and Compliance
- Ensure Copilot’s usage aligns with your organization’s data protection policies
Practical Tips for Getting the Best Value
To maximize your investment and find the right fit, use these strategies:
1. Be Clear on Your Requirements
- List the features and workflows you need most
- Estimate your team size and data usage
2. Negotiate!
- Ask about discounts for annual contracts, larger teams, or upfront payments
- Inquire about bundling Copilot with other ZoomInfo modules for potential savings
3. Pilot First
- Ask for a free trial or proof-of-concept to assess fit before locking in a contract
4. Clarify What’s Included
- Double-check the limits on users, data credits, and integrations
- Ensure Copilot covers the specific automation or AI functions you want
5. Plan for Growth
- Choose a pricing tier that matches your anticipated team growth and data needs
Cost Tips and Buyer Advice
When budgeting for ZoomInfo Copilot, keep these points in mind:
- Total Cost of Ownership: Consider onboarding, training, and integration costs, not just the subscription fee.
- Implementation Time: Factor in how quickly your team can go live.
- ROI Tracking: Set benchmarks and goals before implementation to ensure you’re getting your money’s worth.
Frequently Asked Questions (FAQs)
1. Is ZoomInfo Copilot included in standard ZoomInfo subscriptions?
No, Copilot is typically an add-on requiring a separate negotiation and contract on top of your core subscription.
2. Can I get a free trial of ZoomInfo Copilot?
ZoomInfo occasionally offers pilot programs or limited trials. Ask your sales rep to see what trial or demo options are available.
3. Does ZoomInfo Copilot pricing scale for small businesses?
While Copilot is most often targeted toward larger teams, small businesses may receive tailored quotes. However, pricing may still be prohibitive for very small organizations.
4. Are there discounts available for longer commitments or larger user counts?
Yes, companies that commit to longer contracts (such as a year or more) or onboard many users can typically negotiate discounts.
5. Can I use Copilot without other ZoomInfo products?
Copilot is designed to work as part of the broader ZoomInfo platform and is not typically available as a standalone solution.
Conclusion
ZoomInfo Copilot represents the cutting edge of sales intelligence technology, offering unparalleled automation and AI-powered insights for sales and marketing teams ready to invest in their growth. Because pricing is customized, your best bet is to outline your needs, negotiate with ZoomInfo, and pilot the system before committing. By understanding the cost structure and taking a thoughtful approach, you’ll be able to confidently decide if Copilot is the right investment for your organization’s future.
If you have more questions, consult the FAQs above, and remember to work closely with ZoomInfo during the discovery and negotiation process to ensure you’re getting maximum value for your team.